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It should come as no surprise that, when companies were dominated by male executive leadership, women’s needs were often overlooked or oversimplified. But as more women find their voices and rightful places in boardrooms, more products are being designed with women in mind. The hemp industry is no exception. Only a few short months after joining Hemp Synergistics, Vice President of Sales, Marketing, and Merchandising Allison Bentley spearheaded the launch of the company’s first female-focused product line, Lily + Rein. 

With a focus on natural ingredients, welcoming scents and flavors, and an overall easy, pleasant experience – Lily + Rein is a CBD collection that is pure, simple, and created just for her. The product line includes everything from traditional gummies and tinctures to candles and bath bombs. “Fifty-seven percent of current CBD users are female, and yet there was a clear gap in the marketplace for high quality CBD products that focus specifically on women. Our goal for Lily + Rein is to fill that void and offer women an easy way to incorporate CBD products into their daily lives,” Allison says.

 

Fifty-seven percent of current CBD users are female, and yet there was a clear gap in the marketplace for high quality CBD products that focus specifically on women.”

After spending nearly a decade as a leader at the nearly $2 billion retail company, Zappos.com, Allison shifted her focus to the hemp industry, where she discovered a company that shared her passion for top-notch customer service. “I’ve always prided myself on putting the customer at the forefront. At Hemp Synergistics, the goal is simple: improve our customers’ quality of life with safe, effective products. It was a natural partnership.”

With over 50 years of regulatory, DOH, DEP, and controlled substance testing and laboratory management, Hemp Synergistics knows more about quality control and producing to large-scale than any other provider in the hemp industry.

The rest of the Hemp Synergistics leadership team was overwhelmingly supportive of Allison’s proposition to create a female-focused line. “I worked hand-in-hand with our amazing product designers to develop a line that would taste, smell, and feel good. I’m incredibly proud of the finished product — and can attest to the collection’s effectiveness as a CBD user myself.”

 

“I’m incredibly proud of the finished product — and can attest to the collection’s effectiveness as a CBD user myself.”

“Before working with Hemp Synergistics, I had never tried CBD. I was a stressed, working mother of two young boys who had resigned herself to thinking, ‘This is just how life is right now.’ Honestly, I didn’t think I needed it.” Wanting to be able to speak authentically to the quality of the products, Allison began incorporating CBD products into her daily routine — and she’s never looked back.

 

“I take two gummies a day after lunch and use our elderberry tincture before bed. There has been an undeniable improvement in my stress levels and quality of sleep. CBD has helped me to cope with the stressors of life that most women face everyday.”

Allison’s personal experience with CBD products helped to shape the ideology behind the Lily + Rein line. “Lily + Rein is a lifestyle brand. Every product that we put in the collection is something that our consumer can easily incorporate into her daily routine. Our bar soap and bath bombs can be proudly displayed in her bathroom – right next to all of the other products that help her feel better in one way or another.”

 

“Whether it’s your first time trying CBD or you’re looking to switch up your brand, I’m confident that you’ll find a product that fits your needs within the Lily + Rein collection.”

Allison and the rest of the Hemp Synergistics team have worked tirelessly to create a female-focused CBD line that can serve as an entrypoint into CBD that still has effective dosages. “Whether it’s your first time trying CBD or you’re looking to switch up your brand, I’m confident that you’ll find a product that fits your needs within the Lily + Rein collection.” For more information about Lily + Rein and the products offered you can visit www.LilyRein.com or visit on Instagram and Facebook at @LilyReinCBD.

About Hemp Synergistics

Hemp Synergistics is a biotechnology company dedicated to making intelligent hemp products. We provide comprehensive industry solutions including extraction, remediation, research, development and manufacturing of hemp-based ingredients and consumer products for the food, supplement and wellness industries. Differentiated by our executive leaders with global experience in consumer products, our mission is to provide high-quality cannabinoid ingredients, new product development and complete branded products to maximize the consumers’ cannabinoid experience. Our team includes scientific and formulation experts – one of whom opened the nation’s first privately held, fully accredited crime lab, Fortune 500 executives from Keebler, Office Max, Zappos.com and nutraceutical giant Atrium Innovations. More information can be found at www.hempsynergistics.com or reach out to info@hempsynergistics.com

 

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